SM Grid Partners
Power systems and grid connections for utility-scale energy projects.
VISIT SMGP.COM.AU↗
SM Grid Partners advise on power systems and grid connections for utility-scale energy projects, out of Brisbane and Melbourne. Their buyers are engineers, and engineers are hard to sell to with adjectives.
This was the first site the business had ever had, which is a rare advantage. Nothing to migrate, nothing to argue with, no legacy structure quietly deciding the navigation. The site could be organised around how the firm actually wins work.
What that produced is five pages. Home, about, services, team, contact. Not every business needs forty, and a new consultancy selling deep expertise to a technical audience is better served by five pages that land than by volume that dilutes them. The team page carries more of the sale than it would anywhere else, because in this business the people are the product.
A first site, so no baggage
The structure was built around how the firm sells, rather than inherited from whatever came before.
Written for engineers
The audience is technical and sceptical, so the copy carries specifics rather than energy-sector filler.
Five pages, deliberately
Home, about, services, team, contact. The team page does a lot of the selling in a business where the expertise is the product.